Simlai managed key handover and defect management throughout the defect liability period. Customer Care services included providing a consistent point of contact, personal home demonstrations and welcome kits and gifts for each of the scheme’s ultra-HNW customers.

Simlai devised a highly successful marketing and sales strategy for estate developer Argent for a residential phase of the masterplan. Working closely with the Project Team, Simlai also provided advisory on floor plan layout, design and specification.

Simlai provided strategic and tactical planning, proactively supporting customers through all stages of completion. Our services included after-sale communications, preparations for legal completion, key handovers, home demonstrations, defect management and aftercare.

Integral to the success of the sales strategy was Jackie’s in-depth cultural understanding of Hong Kong purchasers’ needs and preferred buying approach. Generating trust between the parties was crucial and this accomplishment was realised in sales volumes.

Simlai delivered a business strategy for the company shareholders together with an accompanying marketing plan which included a new website and corporate profile-raising activity.

Simlai provided comprehensive services to HNW purchasers as customer service representatives of the developer, while implementing rigorous procedures for estate management, concierge and contractors to ensure each apartment was prepared for customer handover.

Implementation of the business strategy included researching new territories and potential partners and relevant reporting data. Marketing services included a re-brand, new website, marketing and communications between network partners and the board of Directors.

Jackie developed and executed sales and marketing campaigns for four individual new developments. The first development was 95% within six months of launch and development profit exceeded financial forecasts by 12%.

The high-profile scheme required a sales and marketing strategy that would target and appeal to luxury buyers. The result? Purchasers queueing at launch to grasp the opportunity.

Services included preparation of all marketing materials, design and operations of the marketing suite and dedicated customer services.

A client-facing business development manager, Jackie also managed the business strategy for the parent company and its various sectors, ensuring all business unit activity was linked to the objectives of the firm.

Global law firm Fieldfisher required a business development plan to promote its dispute resolution practice. Creating a knowledge-based marketing strategy and executing it with creative flair, the success of our approach led to our appointment with the firm’s Real Estate & Energy as well as its Hotel, Retail and Leisure sectors.